5 future uses of immersive FullDome entertainment (incl. investment opportunities)

Content, Interest, Platform

Till now, most content that is projected/produced on FullDomes around the world is either fully CGI based imagery (cartoons, educational shows, animations, etc), or space/nature imagery through Time-lapse capture or IMAX shot and later blown out footage.
With the rise of “high pixel count” stitching and other computer augmented devices, the necessity of distorting imagery or simply creating it digitally is becoming a thing of the past with the possibility of live action shooting in a FullDome delivery thought out process.IMG_5530This is where the technology/workflow presented at the HK Filmart 2013 comes in.   

IMG_5532Please refer back to our previous post for the technical specs/presentation of what was showcased in the March event.
The information presented below is bearing in mind the production and presented workflow/technology used from SalonFilms and presented in March of this year.

Possible Usage of FullDome technology

Environment simulation (integration to a 3D cave simulator) for technical training
For all problematic, complex and dangerous training situations, nowadays, big services and technology companies train their technicians through a mix of simulators and 3D projection caves (example of the technology).
This technology helps qualified personnel in getting used to the environment they’re going to find in the field and adapt their processes and workflows into the situation they find themselves in, generating better and more prepared technicians.
FullDome live action capture can, not only replace some of these environments with real life imagery and therefore help with a better integration of the user into the environment, but it can also better prepare these technicians as place illusion can be essential for a better capture of the learned outcomes through the simulators and having them totally immersed in their environment.

House and building reproduction through CGI or through model reproduction with High-Def cameras (Property Showroom)
Property development in HK grows at a rampant and unstoppable speed year on year.
Every month, companies try to find new ways of attracting possible buyers into their properties with new and innovative gimmicks, with some of the most popular being house and environment demos (built on the spot exhibits of what the environment inside a house would look like) and beautifully simulated environment videos (2-3 and sometimes even 4 wall projections of the environment). These simulations/demos also have a more tactile component to them as some property developers create a real set experience where people can walk through a built apartment near where the construction of the property will be developed.
A FullDome simulation/capture of these environments, not only would give clients a better understanding and immersiveness of the house/property they are interested in buying but it would also give the property developers a much broader and cheaper way of transporting and multiplying their simulators into different locations in Hong Kong and even Worldwide.
With the use of the portable Domes and the high quality, high pixel count projectors with great looking content, property developers would have a great way of “wowing” their costumers and better influencing their buying habits.
If the production of the property is still under development or there are only computer generated
 images of the environment, then the technology developed through FullDome projection can also be incorporated to fully CGI’ed imagery, but with a much higher resolution than now available in the market.

A seamless integration of content in entertainment environments like park rides, haunted houses, etc
One of the biggest uses of large projected images in the world today, are entertainment experiences through simulated locations (Universal Studios, DisneyLand, etc).
These locations are usually designed so people walkthrough or are escorted through environments with single points of attention (like screens, posters, tactile simulations) and are limited to the construction of the environment in accordance to the better POV’s that can be captured from the audience.
HAUNT_1_998With a FullDome integrated environment, these experiences would not only be much more fun and interactive, but they’d have a much larger component of entertainment to them, as any location, environment, situation, could be enjoyed through different perspectives, and hence give the audience a multiple try experience (they’d go to the location as many times as possible so they’d be able to enjoy it always from different points of perspective).

Educational purposes for better image capture of remote locations
One of the main usages of FullDomes around the world is education.
Having a great sense of wonderment and immersiveness while being at a FullDome experience is an integral part of a tech savvy and habituated child’s growth and with the newly presented tech this niche market can become bigger and bigger.
A common FullDome is a still and limited look at an environment, projected and captured through a single view point/perspective. With the new technology from Filmart, this might not be a limitation for content/educational creators anymore, as the attention of a child on the screen can be captured by multiple viewpoints of the content that is being presented.
A full 360 degree image is simulated (rendered or captured) in the FullDome environment and children that way have a constant interaction and immersion to the imagery presented, always having a point of attention on the screen with their movements.

Live entertainment opportunities in concerts, sports events and environment projection for new shows Simulating different environments in home or live use.
Interactivity in events is something that is becoming more and more seamless in the tech community, with event planners and production specialists always trying to find new ways of capturing the attention of their audience.
A great example of having a specially created FullDome experience for an audience is them having the possibility of experiencing a 360 degree event that they can enjoy without being preoccupied with the people around them covering what they are looking at during the event.
A FullDome environment has multiple attraction points of content for an audience and with the immersiveness that that brings to them, the audience has a further satisfaction from the content (concerts, sports events, etc) that they experience.
Watching live coverage of the Olympic games in multiple countries with totally designed experiences of the events presented (one of the limitations existing in the Olympic Games is several specialized sports events in single locations at the same time, that have to be cut down or edited in broadcasting or post-production), being a part of an audience at a Formula1 event, watching a total immersive experience at a concert with beautifully shot surrounding environment shots, Having concerts inside different locations in a matter of minutes while the musicians are playing inside the Dome… these are some of the experiences a FullDome installation and Live Action capture can give to an interested investor and audience.

Investment opportunities

As with all state of the art technology, the necessary initial funding and development process is long and arduous, with a lot of focus being targeted at the feasibility of the tech in accordance to the market’s needs.
In this aspect, FullDome technology isn’t any different, although it brings new and exciting possibilities to the table.
Not only are investors, producers and developers in a stage where they can influence the integration and evolution of the technology, they have the possibility of revolutionizing several norms of entertainment and experience based technology into generating fully immersive environments with beautiful and seamless imagery.
Although the technology has gotten to a stage where great possibilities are foreseen, the necessity of content generated to attract possible costumers is a must and this is where Haexagon Concepts brings to you a call to arms.


If you have great ideas or are interested in seeing where this technology can take you and your costumers, contact us at: concepts@haexagon.org or through one of our several Social Media Networks.

Focus on behavioral psychology for #transmedia and NFC tags for BluRay covers


Since January 2013, a professional behavioral psychologist is the latest addition to Haexagon Concepts’s metrics and research team. Objective is, to analyze audience behavior patterns on social media and other transmedia project platforms in order to create more targeted and highly engaging content for our customers. With this step, to look behind the digital facade of the web and discovering local as well as global trends, Haexagon Concepts is the first transmedia company to employ a “on-the-run” scientific approach to commercial merging media projects in Asia.


Our latest BluRay edition for the in-house transmedia project “haexagon” has been equipped with NFC tags on its cover to provide an additional interactive feature.

QR codes have become the standard in our industry to make users gain extra content or quick access to project specific information. After using them on all print products we put them on disc covers as well. In this particular case of “haexagon”, while the disc contains a full archive of all audio and video content created during the first phase of the project in form of an interactive timeline, the cover’s QR code links to the project page http://00c6.org which is the corporate webpage of the short film’s central protagonist, an evil conglomerate.

The NFC tag links to the latest video content and holds special messages during the upcoming phases of the project. Eventually it will link to the next step of the story. As the first phase of the project gets concluded, where the short film “haexagon” was the primary carrier medium, the project was relabeled. Phase no.1 is now called “#00c6”, the next phase will see another hashtag and so on.

We will publish a DNA map of the project once it progressed significantly in the next phase. The next stage will be launched with “haexagon’s” online release later this year.


For more information please contact: concepts<at>haexagon<dot>org

The Asian Screen – The state of China & Hong Kong’s film industry and the emergence of Transmedia


THE ASIAN SCREEN is Haexagon Concepts’ ongoing series of industry reports on the media and entertainment market in the Greater China and East Asian region. This first installment tackles the state of Hong Kong and China’s film industry, uses of traditional and alternative media and the emergence of Transmedia within both territories.


Report sample (excerpt):

“…For example, Hong Kong director Derek Yee’s “The Great Magician”, a comedy that starred two of Hong Kong’s most popular male actors, was a major success in Mainland China, becoming the highest-grossing domestic film in the first half of 2012. Even with a Cantonese version featuring the voices of the two leads playing in cinemas, “The Great Magician” had a Mainland Chinese comedy style that did not appeal to Hong Kong audiences. Unlike “I Love Hong Kong 2012” and “All’s Well Ends Well 2012” – both star-studded comedies with Hong Kong stars and Cantonese humor released in the same time slot – “The Great Magician” will not be among one of the top ten grossing Chinese-language films in Hong Kong in 2012.

The Hong Kong film industry also got a shocking wake-up call in 2011 when Taiwanese coming-of-age romantic comedy “You Are the Apple of My Eye” beat box office records and became the highest-grossing Chinese-language film in Hong Kong history. Compared to films starring Hong Kong superstars like Stephen Chow, Jackie Chan, Chow Yun Fat, and Andy Lau that have sat on top of that list for the past two decades, “Apple” doesn’t have any recognizable stars, and the only true appeal the film had was writer-director-novelist Giddens (making his directorial debut) and a strong word-of-mouth among the youth audience. Suddenly, Hong Kong filmmakers realized that their films don’t necessarily need big stars and huge budgets to succeed…”


Download options:

The report is available as following download options:

1) pay with a Tweet or Facebook:

2) get it on your mobile device by scanning this QR code:


3) read on Scribed:

The Asian Screen #1


Report Lead: Kevin Ma
Supporting Analysts: Diogo Martins, Marco Sparmberg, Juergen Hoebarth


We are a creative think tank and transmedia workshop based in Hong Kong. We create new forms of immersive experiences for the entertainment industry by means of new media, mobile technology and the internet. We build a client’s audience for socially interactive products that will further engage and amplify their users into faithful content advocators. While developing creative and high quality projects/entertainment franchises, Haexagon Concepts is implementing a common usage of Transmedia in Hong Kong and in the future, East Asia.

To learn more about working with Haexagon Concepts, any press inquiries or background information & references to this report, contact: concepts<at>haexagon<dot>org

Subscribe to our mailing list to receive future reports and news for free: http://eepurl.com/qku9b

New Haexagon Concepts company prezi out

We updated our company prezi and added a lot more details on what we do, what transmedia means as well as a couple of info graphics on Hong Kong’s film and advertisement industry market. Also added are two short transmedia campaign case studies.