Haexagon Concepts monthly recap – October 2012

 — The monthly recap post will present you a summary of all our activities and projects during the past month as well as most relevant campaigns from film/ad/TV/web. —


October has been quite a busy and productive month. The team was out and about on business trips in Shanghai, Marseille and London and there have been some major developments at our veteran project Squattertown.

Staff activities:

october 8: 1st company trailer went online including our new logo animation. Also, some more PR material arrived. Besides the 2 t-shirt types, there are stickers available now.

october 9: We published our first industry report. The Asian Screen series will have a follow up report every 2-3 months on the state of selected Asian movie industries and the emergence of local transmedia projects involved. Naturally, we focus on China and HK within our first batch of reports and will subsequently move further south with case studies as our projects develop.



october 10-20: Marco visited the Marseille Webfest and presented Squattertown as only Asian title at the webseries market. Here a roundtable discussion Marco participated in with other webseries makers from Mexico, USA and Sweden:

After the festival he went to Power To The Pixel’s Pixel Forum at the BFI in London. At the same time, Diogo and Juergen went up north to Shanghai for the Digital Cream conference.


EAST SCREEN WEST SCREEN shows this month:

#125 http://kong-cast.com/east-screen-west-screen-125-journey-to-the-breast

#126 http://kong-cast.com/east-screen-west-screen-126-teddybears-and-assassins

#127 http://kong-cast.com/east-screen-west-screen-127-fruit-loopers

#128 http://kong-cast.com/east-screen-west-screen-128-bananas-is-pyjamas

Halloween Special 2012 http://kong-cast.com/east-screen-west-screen-halloween-special-2012

Project radar:

 – RealLifeConnect: Our long term partner RLC finally published its anticipated Weibo integration solutions (http://www.techinasia.com/reallifeconnect-sina-weibo-china/) and we supplied them with some video and photo material for the campaign start. The series of instruction videos we shot in late September will be online soon. All this is part of a long haul multi-media marketing and branding campaign that we deliver.

– Squattertown: Festivals all over the place for Squattertown. In October, the series ran at the Marseille Webfest and Impakt Festival in Utrecht. While the series was running in competition in Marseille, it was featured between other prominent Asian Western creations in Utrecht. As part of the No More Westerns theme the festival screened Squattertown within the How the West was One (part 2) Westerns from the East section (http://impakt.nl/festival/2012/programme/no-more-westerns-programme/screenings-no-more-westerns-programme/how-the-west-was-one-part-2-westerns-from-the-east/). It is also headed for the Mobile film Festival in Skopje, Macedonia, in early November. On top, as part of the HK Mobile Film Festival 2012 aftershock the series was featured on HK’s most popular cinema app. Episode 1 was available directly on the HK Movie iOS app for iPhones for 1 week.

Transmedia campaign radar:

There are some exciting developments going on in terms of local distributors starting to apply transmedia tools to their movie marketing campaign. Emperor Motion Pictures kicked off its campaign for TRIAD with a series of character videos on YouTube and most distinct, a fake Apple Daily (biggest tabloid media network in HK) videos. Those staged videos are accompanied by a fake Facebook triad election page (https://www.facebook.com/hengzitou) which grew quite popular within the past couple of weeks. Emporer works the film’s topic quite well, considering the timing with the US elections. There are also election posters circulating, primarily throughout Kowloon that feature the 2 main character as staged candidates which sparked threatening calls to the producers (http://my.news.yahoo.com/triad-production-receives-threats-232526363.html).

But Emporer goes a step further, implementing the extremely popular WeChat app into the game. Scaning a QR code will connect you “directly” with one of the characters. The use of WeChat is a technological loophole to reach out to a potential traveling audience beyond the border as the film will unlikely be screened in China due to topic and graphic violence.

So it’s definitely worth keeping an eye on future developments of this campaign. The movie starts on November 15th in local cinemas.