Klout and Influence in a Transmedia Universe (Part 4)

Once again, hi everyone, welcome back.



Example of some companies that are using Klout to adjust their media campaigns

So, this is test on its 2nd month started to become extremely weird.

I maintained my “Specialty” of course, but as of the 3rd of July, something had changed.

My topics were the same while some stuff started dropping and others rising (what the?!?).

My influence was now at 899. Yes, you read it right, 899… I was reaching 4 more people after a month of nothing in my social persona. Nada.

My peek, during the 90 day period was now on the 9th of June and it was a 56.56 high peek. I know! How could my score continue so high? Especially when it was under no influence by me whatsoever?

In July my score was at 51.52 (down from June). This was expected.

But I kept getting Retweeted (4), Mentioned (36), Commented (162), Liked (540), receiving wall posts (49)

The only thing that apparently didn’t change, was my Google+ page (at least in traffic on it).

During the peek in June, my true reach hit the highest point of 1549, giving me an amplification of 23 and a network impact of 46.07 (in July it was 38).

In June I was starting to become more active in our Haexagon Concepts Facebook page, but I had no contact with my Diogo Martins’ page. None.

I was signing all my posts as Haexagon Concepts.

Then it hit me… Is Klout counting my pages?

This thought was hastily demoted from my brain as I found out, Klout didn’t count Facebook Pages (they either count personal pages or company pages).


In today’s day and age, having 1 million listeners is seen as something that others should aspire to, instead of something that should be cherished 

In terms of people I influence on a daily basis, I lost on this 2nd month Marco Sparmberg, Alexandra Ferreira and Jenson Cheung (as noted).

Influences – Mariana Silva 46 (Down)

       Elly Luo 44 (New addition to the influencees)

       Rui Abreu 47 (Huge spike up!)

      Huang Jianhong 12 (Down)

What was fun on this second month was the new additions to my influencers…

Apparently I became a Bieleber or rather, I started having Bieber Fever!!!

Influences –  Justin Bieber 100 (New Addition)

Pitchfork 79 (New – I do daily clicks on the site)

FilmBusinessAsia 39 (New but rather important in my network)

Juergen 60 (Maintained his statute)

Kevin Ma 46 (Down)

Marco Sparmberg 51 (Down)

Angelo Costadimas 50 (Down)

Paul Fox 36 (Down)

Sean Tierney 37 (Down)

The first thing I noticed on this month was that my Klout score has never gone under 50 – Lowest point 50.58! Something that Marco Sparmberg also noticed a few weeks back in his blog post.

Second was (and this one’s a doozy)… my Facebook network got bigger!
What, you may say?!? Yes… it grew.

MY network now was at 1106 people… I confirmed through my pages and at the Haexagon Page, there were 187 likes, SUI (a weekly screening page that has been inactive for a while) 39 and Audiophobia (a documentary page about teaching music) had increased in 170 (here the increase was largely due to the push from some of the other creators of the doc, to garner new likes).

My Twitter followers was at 94, my Linkedin network was at 356 and my Google Plus account was at 1229.

I was apparently reaping more benefits by not doing anything (objectively, although my Klout score was going down, everything else was going up!), than to actually spend “hours a day trying to control my networks of influence”…

This was something I did not expect.


Not true…

Like before, join us next week for month 3 (and last) of this “odyssey”.

Part 1

Part 2

Part 3

Klout and Influence in a Transmedia Universe (Part 1)

(This is going to be a big post, a weekly post, with a few different updates so… bear with me)

Klout, Kred, PeerIndex and Radian6. 

The influencer boom started in the beginning of 2012 and, all of a sudden, everyone wanted to know, boost, get perks, talk about or even “reinvent themselves” so they’d have “virtual” social credibility.
A ranking system started to flourish in the social media circles and depending on the amount of “friends”, “fans”, “circles”, “slaves”… sorry… “Listeners” they had … companies, commenters and media “gurus” started to take notice.
Electronic Social Stratification had begun and those who’d been cultivating an audience (friend base) after the rise of Twitter and Facebook, were now being heralded as “Influential”, “Curators”, “Celebrities”, “Taste Makers” and “Broadcasters”.
Somehow, initially, having a certain Klout score made you a specialist in your field and there were those who’d listen blindly – an enormous amount of iterations on how influence is counted in all of those companies have since been put into place because, like with everything, some people knew how to manipulate them with ease.


(This to me brought up all kinds of social questions, as there’s always been an anthropological necessity of stratifying, quantifying and “marketing” who is important/relevant in social circles, areas, countries, so the political/philosophical system in place, could be better… “augmented”… think of it like this… Pope/Catholic Church, Cesar/Roman Empire, Michael Jordan/NBA… I digress… and what this Social Stratification Quantifying was doing, was the beginning of targetting those with “cred” to have the Social Media Revolution, be incorporated, from its core, in its society’s Connectors, Mavens, and Salesmen)

These posts come to light because, 3 months ago, to the day, I started an experiment that would be fundamental in the way I think about the Internet, Media Influence, Social Control, Stratification and mostly, myself.

I Diogo Martins, have never been a very outgoing person. Granted when I’m in social situations with my friends and people I enjoy the company I’m having, I tend to talk too much, berate others sometimes, and mostly try to be enough of a goof, that people enjoy being next to me. Sure… really close friends… normal people, people I meet in awkward situations, new acquaintances, with those… I’m mum as a rock (sometimes it has its advantages, but most of the times it becomes bothersome as I get in ruts regularly).

So… to see how I fared off online, I got to thinking.

I got to the whiteboard in our office at the time (Haexagon Concepts has proudly changed offices since then… several times 🙂 ), and started scribbling some stuff…

After a while, I started thinking… “What if I stopped interacting online?”, “What would happen if there was a virtual part of me online, but that part would be dependent solely on its capacity to garner interest from what others think/act upon me, and not by what I push onto it?”


Data in the board – Start Date – 3/05 to 3/08 (the 7 was a gaffe) – 90 days (the time Klout announces that they “purge” their results).

                  – Predicted Fallout, Number of Facebook fans, Mandate. Objectives

_ This was what my insanity looked like… I started registering all of my online information (the relevant one) and with one of the other co-founders at the office Marco Sparmberg, started betting how much my Klout Score would go down if I didn’t do anything for 3 months_

So that was my mandate.

3 months.

I would go on Facebook and all my other sites (lurk), but in no situation, was I to interact, add, change, influence or accept any thing from anyone.

Believe me… it has been tough… There have been family weddings, friends that have passed away, wars, peace, football matches (ohhh the horror!), “revolutions”, personal and social events that were hilarious or horrible, cats that meowed, films that bombed.

I couldn’t talk, like, tweet, comment, “smell”, do… anything.

I officially became a social LURKER. A media Pariah… “Zee devil”! (I kid of course… but most of the time, online, people are constantly pushing others to “share”, talk about, comment, introduce and create more content… overkill most of the time).

I became, what others saw of me online. A Digital Mirror. Fun!

So… let us begin with the journey…

I will post, once a week, on what I found, received, thoug
ht, touched, got, etc, every month, all through Klout’s information, and from snippets I got from my walls and profiles.

The image bellow shows you how the experience ended, we’ll backtrack a bit, but this way you’ll see what I’ve learned and get where I’m coming from with the data, and stuff we came up with.


The next post will be how the information was when this all started.

So… see you in a few days and I hope you enjoy the ride as much as I did(nt) 🙂

Meanwhile have a look on Marco’s micro analysis of his own Klout ups-and-downs here https://haexagon.wordpress.com/klout-just-wont-let-me-die

Part 2

Part 3