First edition of the HK Webfest to launch during Le French May in June 2013
HONG KONG (01/03/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will kick off this June as part of the annual Le French May. The event will bring content creators, producers and finance partners from around the world together to discuss and explore new formats of cross-platform storytelling, as well as finance structures for international co-productions.
New media content and their cross-platform distribution are rapidly becoming integral for all content developers, producers and media executives worldwide. As Asia’s world city, Hong Kong must keep up with emerging trends on web content, transmedia, branded entertainment and web-series.
As forum for content creators, producers and finance partners from around the world, HK Webfest 2013 will discuss and explore new formats of cross-platform storytelling, as well as finance structures for international co-productions. The first edition of the conference will shed light on local and international media formats, rising trends in cross-platform storytelling and new finance structures for international co-productions.
Featuring inspiring panel discussions and project presentations by international industry experts, the event aims to encourage local creators to produce their content using transmedia tools and production models, shaping the future of the Asian entertainment industry and continuing Hong Kong’s success as a creative hub.
Different from its sister festivals in LA and Marseilles, the HK Webfest will explore various new formats of transmedia storytelling. For example, webseries are quickly becoming equally important as microfilms in Hong Kong, as many of them are now financed via corporate sponsorship as branded entertainment.
Festival director Marco Sparmberg explains, “In Asia, the relationship between content creators and commercial brands is different from that in the West. Our festival will not only recognize and reflect this difference; we will nurture and encourage creative exchange in this system as well.”
Anne-Sophie Lehec, Audiovisual attaché with the Consulate General of France in Hong Kong and Macau, adds, “Le French May is proud to support the first edition of HK Websfest and wishes long life to the festival!”
The HK Webfest will take place at Hong Kong Polytechnic University from June 5-7, 2013. Tickets for screenings and conference accreditation will be available in May on http://webfest.hk.
HK Webfest online:
(HK Webfest teaser poster)
About Haexagon Concepts
Haexagon Concepts is Hong Kong’s first transmedia production workshop/creative think tank combining interactive narrations with innovative media technology. Operating mainly in the Greater China Region and Southeast Asia, Haexagon Concepts aims to change the way audiences experience stories with immersive storytelling for film and new media industries.
For more information about Haexagon Concepts, please visit http://haexagon.org
About Le French May
Organized by the Consulate General of France in collaboration with the Alliance Française, and with the support of the Leisure and Cultural Services Department of Hong Kong, Le French May is one of the major art festivals in Hong Kong and Macau.
Dedicated to the promotion of the French arts and creativity, in order to facilitate the cultural exchanges between Hong Kong and France, Le French May is open to the general public for everyone’s enjoyment. The Festival has attracted over 3 millions of participants and spectators since its inception in 1993.
With more than 500 events, Le French May presents the widest choice of artistic disciplines, from visual arts to opera, classical and contemporary dance, music and theatre, as well as circus and cinema.
By developing Le French GourMay and Le French Fashion May, the Festival also invests the fields of fashion and culinary arts, and promotes new talented designers and chefs.
For more information about Le French May, please visit http://www.frenchmay.com
For HK Webfest
r1020, New Commerce Centre,
19 On Sum Street, Shatin, Hong Kong
Tel: (852) 94469913 / Fax: (852) 35680637
For Le French May
Consulate General of France in Hong Kong and Macau
25/F, Tower II, Admiralty Centre, 18 Harcourt Road, Central, Hong Kong
Tel: (852) 3752 9982 / Fax: (852) 3752 9908