HKWebfest 2013 Snaptee t-shirt design contest winners

HK based mobile app startup Snaptee is official sponsor of the HK Webfest 2013 and not only sponsored the festival’s staff outfit but also created a mobile contest where participants can create and design own t-shirts via Snaptee’s iOS app. Themes had to be related to the festival. By the end of the contest on June 9 a large number of designs were submitted to the dedicated contest page: http://snaptee.co/contest/hkwebfest

4 winners have been selected and will receive their t-shirt coupon codes via email (shown are platform user names):

– howardtian
– fleee04
– etchy
– hongkonggong

Big congrats to all winners and thanks for all your creative submission!

teecontest

——————————

About Snaptee Limited

Snaptee Limited is a startup based in Hong Kong founded by Wai-Lun Hong and Gary Lee, who previously bootstrapped a startup to USD 5 million revenue in 2 years without outside funding. Now, the two entrepreneurs are building Snaptee to realize everyone’s creativity.

About the 2013 Hong Kong Webfest

The first event of its kind in Hong Kong, the Hong Kong Webfest aims to  connect international and local brands with local content creators in order to discover new forms of how transmedia storytelling can be utilized for brand building and especially audience reach. The festival comprises of screenings, panel discussions and Google Hangout sessions featuring experts from France, Singapore and China. The festival is an Associated Project of the 2013 Le French May and is supported by the Los Angeles Webfest and the Marseilles Webfest.

Advertisements

YesAsia sponsors the first ever Hong Kong Webfest

Online retailer YesAsia.com proudly sponsors the first ever Hong Kong Webfest, which runs from June 5 to 7, 2013. An Associated Project of the Consulate General of France and Alliance Française’s Le French May program, the Hong Kong Webfest 2013 aims to encourage local creators to produce content with transmedia tools and production models, continuing Hong Kong’s success as a creative hub.

In addition to providing informative panel discussions and project presentations by international industry experts about the world of transmedia and branded entertainment, the 2013 Hong Kong Webfest will also screen the latest web series from Hong Kong.

As the number one Internet source of Asian entertainment products for over a decade, YesAsia is dedicated to fostering fresh talents and encouraging creativity in Asian entertainment by sponsoring the first edition of this groundbreaking event. YesAsia is supporting the festival with a cash donation and offering discount coupons for the event attendees.

“We are truly proud to have the support of YesAsia for the very first Hong Kong Webfest,” says Festival Director Marco Sparmberg. “With their support, YesAsia is helping to shape the future of Asia’s entertainment industry.”

 YA

[Winners of the YesAsia coupons]

About the 2013 Hong Kong Webfest

 The first event of its kind in Hong Kong, the Hong Kong Webfest aims to  connect international and local brands with local content creators in order to discover new forms of how transmedia storytelling can be utilized for brand building and especially audience reach. The festival comprises of screenings, panel discussions and Google Hangout sessions featuring experts from France, Singapore and China. The festival is an Associated Project of the 2013 Le French May and is supported by the Los Angeles Webfest and the Marseilles Webfest.

LA Webfest 2013 – defining the future of webseries

Short observations from the LA Webfest (March 28-31, 2013):

In 2010, LA based TV writer, producer and director Michael Ajakwe gave birth to a simple idea, creating a place for the new story format webseries, to be seen, find like-minded creators and exchange ideas. Soon, the concept took up international speed and a group of visionaries around French producer Jean-Michel Albert launched the Marseille Webfest in late 2011.

2013 marks the 4th anniversary of the LA Webfest and Ajakwe’s idea has grown into a global movement by now. This year we have 2 more webfests to follow his lead: Melbourne, Australia in July and ours in Hong Kong, June 5-7.

417603_338927942885732_743470478_n

Not only did the movement grow, more webseries are produced worldwide today than ever. Vast communities fueled by Google Plus connecting internationally and the big players in the industry start to jump in on the game. Canada created various media funds webseries makers can tap into. Hollywood started launching digital departments with each of its studios, that are solely producing targeted webseries content with high production value. France sees a vivid content market where webseries get licensed into TV networks.

For the second time, the LA Webfest took place at the Radisson LAX, providing all events and screenings under one roof. The 4 day event saw a total of 220 series screened (each twice) as well as a large variety of panel discussions with makers and industry experts. Most notable were Henry Jenkins’ transmedia storytelling panel and the “woman taking control” round tables.

Festival director Ajakwe made a strong focus on how to turn a webseries into a TV show by hosting a seminar in which he showcased the adaptation of his webseries “Who…” into the soon to be aired show “Trophy Wife”. This topic was paramount to most round table discussions and private conversations as well.

Turning a webseries into a TV show seems to be the more realistic scenario in Hollywood as opposed to TV licensing content for straight syndication in Europe. Also, questions of how to monetize a webseries kept popping up throughout the 4 festival days but were barely answered comprehensively. While most proposed Kickstarter, product placements or private investors others went for self-financing their shows with day jobs or the 3 “F”s.

8607946152_6ccfd94944

Only few I met were thinking about alternative business models in order to finance their shows. One of them was the team of Dark Pool, Karen Pollard and Rick Gott based out of Sacramento. Due to their educator background they give local film students the chance to participate in professional productions within their newly created studio Indie Episodic. While having a constant fundraiser running on Indiegogo they make finance deals with local businesses and offer web commercials in return. Such commercials are being produced by their students as well, which provides them with the opportunity to get their work seen and even onto TV. Pollard & Gott’s mission is to bring webseries to a mature audience. They want to create stories that are accessible to a demographic that is mostly ignored by commercial creators as it is a less tech savvy but sophisticated one.

The other end of the spectrum was Jill Golick with Ruby Skye P.I., based out of Toronto. Her mission is to serve another neglected demographics in web entertainment, teenagers. With her award-winning young detective show she was able to tap into the Canadian Independent Production Fund as well as secure some tax incentives which gave her show a comparatively generous budget. Prepping for season 3 right now, Ruby Skye holds a vast web universe of interactive clues from the show and a wide range of merchandise articles.

Opinions widely differed when it came to distribution platforms. While YouTube turns increasingly into a legal troublemaker for shows when it comes to music rights or other (often falsely flagged) copyright claims alternative platforms where seen as critical too. For most creators Koldcast seems to provide a good deal once the show is selected. Others criticized the platform for not providing topic separation between the shows, thus kids shows appear next to adult targeted ones.

8607935794_7d5f3d8cf7

General consensus, however, was to follow the model of the music industry. Michael Ajakwe brought up several times the comparison to Rap music in the 90s and how this new underdog style gradually moved into a fixed position between all other accepted popular music styles like Rock, Pop, Classic or the like. Webseries will eventually be seen in the same way, as a standalone medium next to film and TV.

While the medium matures finance models will too. At this time in history creators still think about micro payment models for the “end-user”, similar to the 99cents per music track iTunes offers. Eventually, a model needs to be created that is not inspired or oriented by outdated business practices of the old media like feature film or TV but rather adapts to the situation of mobile technology and audience behavior on both ends, online and offline.

On June 6, 2013, we will will discuss this point in further detail at the HK Webfest. As Asia holds a different stance within the new media entertainment landscape we will tackle the finance issue primarily from a branded content angle as film and TV industry have yet to fully comprehend and implement the concepts of transmedia and subsequent webseries.

For the first time, LA Webfest was selecting shows from Hong Kong to be screened and run in competition. A total of 10 awards went to Mr French Taste, Squattertown and Galaman.

 734378_349944558450737_658742406_n

Haexagon Concepts monthly (double) recap – January/February 2013

— The monthly recap post will present you a summary of all our activities and projects during the past month as well as most relevant campaigns from film/ad/TV/web. —

The new year started with finalizing a number of productions for running projects that we started way back in 2012 and visits to major film festival in Europe and the US.

Staff activities:

january 10 – 1st anniversary of our company. On January 1, 2012 we opened our production office while prepping for the shoot of “Haexagon”

january 19 – CEO Marco joins the Google Hangouts panel discussion at Sundance Festival. Topic: The New Frontier of Storytelling – Transmedia Disruptors

february 8-14 – CEO Marco visits the Berlinale Talent Campus as one of the selected 2013 Talents. He was the only representative from HK this year.

february 28 – the HK Webfest gets launched on https://www.facebook.com/HKWebfest and http://www.webfest.hk/

EAST SCREEN WEST SCREEN shows this month:

#140 http://kong-cast.com/east-screen-west-screen-140-chinese-new-year-2013

#139 http://kong-cast.com/east-screen-west-screen-139-atlas-scorched

#138 http://kong-cast.com/east-screen-west-screen-138-last-django-in-paris

#137 http://kong-cast.com/east-screen-west-screen-137-too-young-to-be-number-one

#136 http://kong-cast.com/east-screen-west-screen-136-as-years-go-by

#135 http://kong-cast.com/east-screen-west-screen-135-making-it-and-breaking-it

Project radar:

-The Grave Bandits

We have been analyzing the MMFF screenings and the audience building process before and during the event in Manila and compiled a first preliminary report that was published in the 2nd edition of our Asian Screen publication.

– HK Webfest

We started organizing the first HK Webfest (festival for branded entertainment, webseries and transmedia) as associated project with Le French May. The event will be held from June 5-7, 2013 at HK Polytechnic University and feature screenings and conferences with industry experts and content creators. All details here webfest.hk, and a press release here https://haexagon.wordpress.com/2013/03/01/first-hk-webfest-explores-future-of-transmedia-storytelling-in-asia/

hkwf_poster1_1000

First HK Webfest explores future of transmedia storytelling in Asia

First edition of the HK Webfest to launch during Le French May in June 2013

HONG KONG (01/03/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will kick off this June as part of the annual Le French May. The event will bring content creators, producers and finance partners from around the world together to discuss and explore new formats of cross-platform storytelling, as well as finance structures for international co-productions.

New media content and their cross-platform distribution are rapidly becoming integral for all content developers, producers and media executives worldwide. As Asia’s world city, Hong Kong must keep up with emerging trends on web content, transmedia, branded entertainment and web-series.

​As forum for content creators, producers and finance partners from around the world, HK Webfest 2013 will discuss and explore new formats of cross-platform storytelling, as well as finance structures for international co-productions. The first edition of the conference will shed light on local and international media formats, rising trends in cross-platform storytelling and new finance structures for international co-productions.

Featuring inspiring panel discussions and project presentations by international industry experts, the event aims to encourage local creators to produce their content using transmedia tools and production models, shaping the future of the Asian entertainment industry and continuing Hong Kong’s success as a creative hub.

Different from its sister festivals in LA and Marseilles, the HK Webfest will explore various new formats of transmedia storytelling. For example, webseries are quickly becoming equally important as microfilms in Hong Kong, as many of them are now financed via corporate sponsorship as branded entertainment.

Festival director Marco Sparmberg explains, “In Asia, the relationship between content creators and commercial brands is different from that in the West. Our festival will not only recognize and reflect this difference; we will nurture and encourage creative exchange in this system as well.”

Anne-Sophie Lehec, Audiovisual attaché with the Consulate General of France in Hong Kong and Macau, adds, “Le French May is proud to support the first edition of HK Websfest and wishes long life to the festival!”

The HK Webfest will take place at Hong Kong Polytechnic University from June 5-7, 2013. Tickets for screenings and conference accreditation will be available in May on http://webfest.hk.

HK Webfest online:

Downloads:

Image

(HK Webfest teaser poster)

About

About Haexagon Concepts
Haexagon Concepts is Hong Kong’s first transmedia production workshop/creative think tank combining interactive narrations with innovative media technology. Operating mainly in the Greater China Region and Southeast Asia, Haexagon Concepts aims to change the way audiences experience stories with immersive storytelling for film and new media industries.
For more information about Haexagon Concepts, please visit http://haexagon.org

About Le French May
Organized by the Consulate General of France in collaboration with the Alliance Française, and with the support of the Leisure and Cultural Services Department of Hong Kong, Le French May is one of the major art festivals in Hong Kong and Macau.
Dedicated to the promotion of the French arts and creativity, in order to facilitate the cultural exchanges between Hong Kong and France, Le French May is open to the general public for everyone’s enjoyment. The Festival has attracted over 3 millions of participants and spectators since its inception in 1993.
With more than 500 events, Le French May presents the widest choice of artistic disciplines, from visual arts to opera, classical and contemporary dance, music and theatre, as well as circus and cinema.
By developing Le French GourMay and Le French Fashion May, the Festival also invests the fields of fashion and culinary arts, and promotes new talented designers and chefs.
For more information about Le French May, please visit  http://www.frenchmay.com

Contacts:

For HK Webfest
Marco Sparmberg
r1020, New Commerce Centre,
19 On Sum Street, Shatin, Hong Kong
hkwf@haexagon.org
Tel: (852) 94469913 / Fax: (852) 35680637

For Le French May
Anne-Sophie LEHEC
Audiovisual attaché
Consulate General of France in Hong Kong and Macau
25/F, Tower II, Admiralty Centre, 18 Harcourt Road, Central, Hong Kong
Tel: (852) 3752 9982 / Fax: (852) 3752 9908
enquiry@frenchmay.com