Haexagon Concepts monthly (double) recap – January/February 2013

— The monthly recap post will present you a summary of all our activities and projects during the past month as well as most relevant campaigns from film/ad/TV/web. —

The new year started with finalizing a number of productions for running projects that we started way back in 2012 and visits to major film festival in Europe and the US.

Staff activities:

january 10 – 1st anniversary of our company. On January 1, 2012 we opened our production office while prepping for the shoot of “Haexagon”

january 19 – CEO Marco joins the Google Hangouts panel discussion at Sundance Festival. Topic: The New Frontier of Storytelling – Transmedia Disruptors

february 8-14 – CEO Marco visits the Berlinale Talent Campus as one of the selected 2013 Talents. He was the only representative from HK this year.

february 28 – the HK Webfest gets launched on https://www.facebook.com/HKWebfest and http://www.webfest.hk/

EAST SCREEN WEST SCREEN shows this month:

#140 http://kong-cast.com/east-screen-west-screen-140-chinese-new-year-2013

#139 http://kong-cast.com/east-screen-west-screen-139-atlas-scorched

#138 http://kong-cast.com/east-screen-west-screen-138-last-django-in-paris

#137 http://kong-cast.com/east-screen-west-screen-137-too-young-to-be-number-one

#136 http://kong-cast.com/east-screen-west-screen-136-as-years-go-by

#135 http://kong-cast.com/east-screen-west-screen-135-making-it-and-breaking-it

Project radar:

-The Grave Bandits

We have been analyzing the MMFF screenings and the audience building process before and during the event in Manila and compiled a first preliminary report that was published in the 2nd edition of our Asian Screen publication.

– HK Webfest

We started organizing the first HK Webfest (festival for branded entertainment, webseries and transmedia) as associated project with Le French May. The event will be held from June 5-7, 2013 at HK Polytechnic University and feature screenings and conferences with industry experts and content creators. All details here webfest.hk, and a press release here https://haexagon.wordpress.com/2013/03/01/first-hk-webfest-explores-future-of-transmedia-storytelling-in-asia/


Haexagon Concepts monthly (double) recap – November/December 2012

— The monthly recap post will present you a summary of all our activities and projects during the past month as well as most relevant campaigns from film/ad/TV/web. —

There was so much happening in the past two months that we try to wrap up both recaps in one run.  

Staff activities:

november 28 – december 7: Diogo and Juergen went to Singapore to attend Siggraph Asia and Screen Singapore

december 6: With the new Google+ feature “communities” we created a transmedia storytelling platform for international creators to exchange ideas, present projects and to meet. https://plus.google.com/u/0/communities/108901488597995396037

december 22: The Last Tycoon hits theaters in HK, a big budget production in which Kevin was involved since May 2012. He rendered several translation jobs for the script as well as subtitles.


EAST SCREEN WEST SCREEN shows this month:

#134 http://kong-cast.com/east-screen-west-screen-134-you-dont-know-jackie

#133 http://kong-cast.com/east-screen-west-screen-133-my-sassy-hobbit

#132 http://kong-cast.com/east-screen-west-screen-132-let-them-eat-pi

#131 http://kong-cast.com/east-screen-west-screen-131-war-and-piece

#130 http://kong-cast.com/east-screen-west-screen-130-natural-born-sequels

#129 http://kong-cast.com/east-screen-west-screen-129-dredd-and-buried

Project radar:

 – The Grave Bandits

We kicked off our transmedia campaign work for the Filipino indie zombie adventure film The Grave Bandits. The film was premiered at the 38th Metro Manila Film Festival and saw a 7 day theater run. We went down to Manila to support the ground running and built actively an online+ offline audience. After winning the two main awards within the New Wave section of the festival (Best Film, Best Director) the film is set for a commercial release in spring this year. We’re now extending the story universe online throughout various channels.

Twitch Film article: http://twitchfilm.com/2012/11/upcoming-filipino-zombie-flick-the-grave-bandits-to-launch-transmedia-narrative-campaign.html

Press release: http://haexagon.posterous.com/zombie-indie-becomes-first-filipino-film-to-a

Project page: https://www.facebook.com/thegravebandits

Photo gallery: http://www.flickr.com/photos/medienmarco/sets/72157632409110431/


– Squattertown

Was selected for the Unofficial Google Plus Film Festival and ran within the 1st web series block. Director Marco was also part of the online panel via Hangouts: https://plus.google.com/+UnofficialGooglePlusFilmFestival/about

We released the transmedia DNA map of Squattertown’s first two years or project “spread” http://haexagon.posterous.com/transmedia-dna-of-squattertown


Zombie Indie Becomes First Filipino Film to Adopt Transmedia Storytelling

Haexagon Concepts and Paper Boat Pictures Announce Collaboration

for The Grave Bandits

HONG KONG & MANILA (23.11.2012) Hong Kong’s HAEXAGON CONCEPTS and the Philippines’ PAPER BOAT PICTURES will join forces on a groundbreaking collaboration for Tyrone Acierto’s The Grave Bandits. The zombie horror film will become the first film in Filipino Cinema history to adopt a transmedia storytelling approach, expanding its story to create a universe far beyond the film.


This innovative project began with a meeting between Haexagon CEO/Co-founder Marco Sparmberg and Paperboat Pictures’ Vanessa Ulgado at the 2012 Fantastic Film School’s Asian Filmmakers’ Lab, part of the Puchon International Fantastic Film Festival’s Network of Asian Fantastic Films in South Korea. The two saw the film’s potential for taking on a fresh, cutting-edge storytelling approach never seen in Filipino Cinema before.

Marco Sparmberg says, “Transmedia storytelling, especially for feature films, has yet to be adopted here in Asia. That’s why we are thrilled to see these filmmakers willing to experiment and try new ways of reaching out to their audience.”

Ulgado adds, “This collaboration will not only add content value for the audience through the expansion our film’s story universe; it’s also innovative in that it helps filmmakers explore new forms of independent distribution”.

After its world premiere on December 18th as one of the five films in the New Wave Section of the 2012 Metro Manila Film Festival-Phillipines, the Haexagon Concepts team will officially kick off the core phase of the transmedia extension of The Grave Bandits.

The team will launch a series of events – both on and off the Internet – leading up to the film’s video-on-demand release in spring 2013. These events include The Adventure Tour, which will bring the cinema experience to rural areas around the country. 

“Transmedia is all about interactive communal experiences, and we want to give something back to the communities that supported this project, as well as celebrate the local film culture,” says Sparmberg.

“It’s very exciting to see The Grave Bandits‘ universe grow together with the input of the audience in the months to come,” says director Tyrone Acierto, “The real adventure is just beginning.”


About Haexagon Concepts

Haexagon Concepts is Hong Kong’s first transmedia production workshop/creative think tank combining interactive narrations with innovative media technology. Operating mainly in the Greater China Region and Southeast Asia, Haexagon Concepts aims to change the way audiences experience stories with immersive storytelling for film and new media industries.

For more information about Haexagon Concepts, please visit http://haexagon.org/


About Paper Boat Pictures

Paper Boat Pictures was established in 2010 by writer/director T.A. Acierto and producer Vanessa Ulgado. Based in Chicago, USA and Manila, Philippines. Paper boat Pictures is focused on telling great stories that are not simply artistic or marketable, but stories that also have a strong vision and sensitivity on cultural discourses concerning issues of gender, race, ethnicity and class.