The Asian Screen #3 – Macau film industry & casinos gambling with transmedia


THE ASIAN SCREEN is an ongoing series of industry reports on the media and entertainment market in the Greater China & South-East Asian region by Haexagon Concepts, a creative intellectual property management & development agency for emerging media strategies.

This third installment of our industry report series brings you a unique insight to Macau’s film and media industry, including the rise of transmedia. We take a look behind the scenes of one of the smallest entertainment markets in the world, but also one of the most profitable. Macau is more then just gambling and casinos. This analysis will provide you with a number of scenarios that also point to potential business opportunities within the region. It is the most comprehensive document on this topic available online.


Report sample (excerpt):

“…Macau is a gambling centric city, there is no denying this fact. Nevertheless, a lot is done in the city in terms of film creation (or at least the necessity of screening these films for its inhabitants) – short film competitions like the The 48 Rush Hours, Macau Indies exhibits/projections, The Creative Macau Sound & Image Challenge, The IPO’s artist showcases on a monthly sometimes weekly basis, the Script Road Macau Literary Festival (small stories, documentaries, etc are created for the exhibit), weekly production pieces for the Sunday News Reels (Portuguese/Chinese channels), the Macau Stories Initiative, the Macau International Film and Video Festival, the Chinese Film Media Awards, Theater and Declamation Events (the amateur Chinese theater in Macau has had a small resurgence in the past years and the Macanese yearly theater plays gather a strong audience around them) and several other exhibitions, showcases, projections and festivals that pop-up sometimes on a yearly basis, sometimes as single showing events.

These events, most of them, at least, are almost completely funded by the Cultural Affairs Bureau, the Macau Cultural Centre or the Macau Government Tourist Office, the Fundação Oriente, Macau Foundation and the Casa de Portugal, Creative Macau, Cut Association, Art for All Society, several other cultural/educational entities, and some are funded by private entities like the Melco Crown Group…”

Download options:


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2) read it on Scribed:


Report Lead: Diogo Martins
Supporting Analysts: Kevin Ma, Marco Sparmberg


We are a creative intellectual property (IP) management & development agency dedicated to create and implement new forms of digital, immersive and interactive story formats into the Asian entertainment market. We help brands, filmmakers and media producers to find new business models for their stories within the world of merging and emerging media. Building targeted audiences is as essential as equipping content creators with the right technology and distribution strategy in order to connect them to their audience base.
As a creative line-producer we offer either full project development and strategy implementation services for your concept ideas or add-on services for already produced properties. As a go-in-between brands/studios and creators our work process is so flexible that we can easily come in at any stage of your production and add value to your IP. This enables our clients to either run a more sophisticated and successful production or simply sell their IPs at a significantly higher profit margin.

To learn more about working with Haexagon Concepts, any press inquiries or background information & references to this report, contact: concepts<at>haexagon<dot>org

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