Haexagon Concepts monthly recap – August 2012

— The monthly recap post will present you a summary of all our activities and projects during the past month as well as most relevant campaigns from film/ad/TV/web. —


Staff activities:

august 3rd – Diogo started his series of analyzing blog posts on his Klout experiment. He cut himself off all social network platforms for three months in order to see how this will influence his social media influence measured by Klout. Read the first three parts here:

1) https://haexagon.wordpress.com/klout-and-real-transmedia-influence

2) https://haexagon.wordpress.com/klout-and-influence-in-a-transmedia-universe

3) https://haexagon.wordpress.com/klout-and-influence-in-a-transmedia-universe-50339


august 14 – We published Marco’s Barcamp HK 2012 prezi that gives an insight on what transmedia can look like and why there is none existing in HK yet.

by rebearth

august 18 – Kevin analyzes the campaign around VULGARIA and why it became such a success in HK http://www.lovehkfilm.com/blog/thegoldenrock/2012/08/18/the-golden-rock-august-17-2012-edition/


EAST SCREEN WEST SCREEN shows this month:

#118 http://kong-cast.com/east-screen-west-screen-118-when-booty-calls

#119 http://kong-cast.com/east-screen-west-screen-119-silent-but-dirty

#120 http://kong-cast.com/east-screen-west-screen-120-exit-the-diva-enter-tha-tiger 

New HC videos online:

– Haexagon – light tests

Haexagon – light tests – Scifi short film from Hong Kong from Marco Sparmberg on Vimeo.

– Haexagon – VFX reel

Haexagon – VFX reel – Scifi short film from Hong Kong from Marco Sparmberg on Vimeo.

Project radar:

– Haexagon (short film) got its own blog profile on ARTE Creative. We will update this space primarily with artistic elements from this project. New content will be published here first from now on: http://creative.arte.tv/en/space/Haexagon

Transmedia campaign radar:

August saw some new campaign starts as well as already running campaigns taking up speed. DREDD 3D is the most dominant one right now. We talked about Lionsgate’s approach in a previous post here.

The LOOPER campaign finally kicked off and seems to come along quite sophisticated living up to the film’s subject. One of the two tent pole pages is https://www.loopernetwork.com/ where users can login and hunt down their future selves. Once signed up the user will receive an email from Abe, the character played by Jeff Daniels who will assign missions. On a city map grid the user has to enter coordinates that can be found as hidden clues in a poster (mission #1) and videos clips (mission #2). Later emails also contain aged mug-shot of the user, taken from the sign-up profile, slowly turning into the future self.


The second focus lies on http://www.loopermovie.com. The webpage unfolds by scrolling down. At a certain point, the user can enter the game portal http://www.loopermovie.com/game/intro – “You’ve been hired to take out the trash”. The game holds 3 levels that are either key scenes in the films or major plot points: “Timed Kills”, “TK Challenge” and “Slatbike Chase”.


Notable is also the YouTube channel page. As it holds all the links to all web pages, games and social networks it is smoothly connecting all the dots of the campaign’s universe. Also, the channel runs on an own design deviating from YouTube’s unified look. Emphasis is quite given to Twitter with a direct feed and conversation integration.


A devious ad-hoc transmedia campaign

A couple of weeks ago we visited Barcamp HK 2012. It was the 3rd year in a row for us to pitch at this ad-hoc conference. Apart from our presentation (blogged here) we came up with an ad-hoc micro transmedia campaign. Here is what we did and how it worked out (…sort of):

July 14, 2012 – 10:45am

Before the 1st session kicked off we were standing in front of the job wall and joked that there was a devil-is-collecting-souls post missing. Since it was a funny idea and a stupid one too – actually far too stupid to be ignored – we turned it into reality. So, Diogo set up a hellish gmail address (Bielzebub Apprentice satanslilhelperhk@gmail.com) and put this post up on the board. The devil drawing was contributed by the vicious comic artist Jason Li.


At this point we didn’t really knew where to take this idea but we figured something out along the way eventually. However, core motivation was to see whether and who reacts on this. Are people willing to interact with something that they don’t know and by following clues eventually find out what it is all about? Hopes were high, since it was Barcamp after all. A conference filled with young, energetic creative people with an interest in technology and build-in entrepreneur’s spirit. So what can possibly go wrong?

…The short answer right away: EVERTHING!


July 14, 2012 – 1:30pm

By lunchtime we decided, whoever is bold enough to send al reply to the soul collection mailbox will get an exclusive access to watch our just recently completed fictional short film “Haexagon” which was not publicly  screened at that time. Hence, the rewards were grand, only, no one knew about it.

And there it was, our first (and ultimately only) soul arrived in Bielzebub Apprentice’s inbox. I consider it as important to name the brave and adventurous soul and hope he’ll read this post in order to collect his depths: Andrew Tipton.


July 14, 2012 – 3:00pm

I started my presentation on why transmedia seems to be doomed in HK and what we could do to release it from the devil’s tight grip in order to raise it up into the light of HK’s entertainment industry. Unfortunately the presentation saw only a few interested attendees. Most had been lured away by the lascivious temptations of free frozen yoghurtgiveaways in the venue’s lobby.

There have been a couple of tweets on the job wall post like this one but no further interaction or significant word-of-mouth.


July 17, 2012 – 11:00pm

We waited two more days to see whether there are more souls arriving but Andrew’s remained the one and only. Nonetheless, we decided to move forward and sent him this coded message:

y0ur soul has no price for the dark L0rd.

you’ll have to earn your plaCe next to his side.

if you really are willing, 6e aware(.)

all those who aren’t – the cORporation has already taken over.

talk throuGh the gates of hell, repent… and he will reconsider.

Can you decipher the message with the instruction for the next step, sort of a call to action? Yes, no wait. Really? Cold …warm …warmer…no cold again!

Basically it gives you this URL: 00c6.org. This is simply the project page to “Haexagon”. On top, the email text would ask you to drop another message via this page’s contact form. When receiving this message we would have emailed Andrew and any other soul the exclusive direct streaming link to the film. Sadly, no one ever made it that far.

Of course, all this was ad-hoc and improvised but nonetheless a good test run. That it failed miserably was neither a surprise nor a big deal. It is said, the power of transmedia is drawn from the inherent urge of humans to solve puzzles (problems) . Following clues and figuring out how things work. Obviously, this power has not been unleashed in HK yet. So we will continue to spread the word, to educate and to kick off new treasure hunts for the dark lord.


PS: Andrew, you can claim a film poster instead now, a consolation gift as exchange for your soul so to speak. How you ask? Well, figure it out…

HONG KONG’s transmedia odyssey

Many people ask us ‘What are you guys talking about? What the heck is transmedia?’. So we came up with a narrative presentation that gives you a better understanding of what “transmedia” for motion pictures could be and how it can impact your life.

Originally, this prezi was presented at BarcampHK 2012 on July 14. When you would like to know more about transmedia in HK and what opportunities it can provide to your film and media projects, fell free to shoot us a message at concepts(at)haexagon.org, we’re always happy to educate and spread the word.

DISCLAIMER: All characters and situations depicted within the presentation above are fictitious and bear no similarity with living persons. If they do nonetheless, then it’s pure coincidental. Image and video copyrights belong to the original content creator, not to Haxagon Concepts. this presentation is for educational purpose only.