The Asian Screen #3 – Macau film industry & casinos gambling with transmedia

Intro:

THE ASIAN SCREEN is an ongoing series of industry reports on the media and entertainment market in the Greater China & South-East Asian region by Haexagon Concepts, a creative intellectual property management & development agency for emerging media strategies.

This third installment of our industry report series brings you a unique insight to Macau’s film and media industry, including the rise of transmedia. We take a look behind the scenes of one of the smallest entertainment markets in the world, but also one of the most profitable. Macau is more then just gambling and casinos. This analysis will provide you with a number of scenarios that also point to potential business opportunities within the region. It is the most comprehensive document on this topic available online.

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Report sample (excerpt):

“…Macau is a gambling centric city, there is no denying this fact. Nevertheless, a lot is done in the city in terms of film creation (or at least the necessity of screening these films for its inhabitants) – short film competitions like the The 48 Rush Hours, Macau Indies exhibits/projections, The Creative Macau Sound & Image Challenge, The IPO’s artist showcases on a monthly sometimes weekly basis, the Script Road Macau Literary Festival (small stories, documentaries, etc are created for the exhibit), weekly production pieces for the Sunday News Reels (Portuguese/Chinese channels), the Macau Stories Initiative, the Macau International Film and Video Festival, the Chinese Film Media Awards, Theater and Declamation Events (the amateur Chinese theater in Macau has had a small resurgence in the past years and the Macanese yearly theater plays gather a strong audience around them) and several other exhibitions, showcases, projections and festivals that pop-up sometimes on a yearly basis, sometimes as single showing events.

These events, most of them, at least, are almost completely funded by the Cultural Affairs Bureau, the Macau Cultural Centre or the Macau Government Tourist Office, the Fundação Oriente, Macau Foundation and the Casa de Portugal, Creative Macau, Cut Association, Art for All Society, several other cultural/educational entities, and some are funded by private entities like the Melco Crown Group…”

Download options:

GET THE FULL REPORT FOR FREE HERE:

1) direct PDF download – pay with a Tweet, Facebook or LinkedIn: Pay with a tweet

2) read it on Scribed:

Credits:

Report Lead: Diogo Martins
Supporting Analysts: Kevin Ma, Marco Sparmberg

About HAEXAGON CONCEPTS:

We are a creative intellectual property (IP) management & development agency dedicated to create and implement new forms of digital, immersive and interactive story formats into the Asian entertainment market. We help brands, filmmakers and media producers to find new business models for their stories within the world of merging and emerging media. Building targeted audiences is as essential as equipping content creators with the right technology and distribution strategy in order to connect them to their audience base.
As a creative line-producer we offer either full project development and strategy implementation services for your concept ideas or add-on services for already produced properties. As a go-in-between brands/studios and creators our work process is so flexible that we can easily come in at any stage of your production and add value to your IP. This enables our clients to either run a more sophisticated and successful production or simply sell their IPs at a significantly higher profit margin.

To learn more about working with Haexagon Concepts, any press inquiries or background information & references to this report, contact: concepts<at>haexagon<dot>org

Subscribe to our mailing list to receive future reports and news for free: http://eepurl.com/qku9b

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The Asian Screen #2 – Singapore, Hong Kong, Philippines – trends, transmedia projects, case studies

Intro:

THE ASIAN SCREEN is an ongoing series of industry reports on the media and entertainment market in the Greater China & South-East Asian region by Haexagon Concepts, a Hong Kong based creative think tank and transmedia workshop.

This second installment will focus on general trends and technology developments in Asia with an event report from Siggraph Asia 2012 and Screen Singapore 2012. Hong Kong will be covered with an inside look on microfilms and why this format emerges to one of the most important storytelling tools for local brands and filmmakers. Two more HK projects are represented within the case study section: Triad, the first local feature film to adopt a transmedia marketing campaign and Galaman, an animated webseries with branching out transmedia bits. Additionally, the Philippines are represented with a first project analysis of the transmedia campaign launch for the indie Zombie feature The Grave Bandits.

Projects discussed in this report: The Grave Bandits, Galaman, Triad, Zombie Guillotines.

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As special add-on to the ASIAN SCREEN #2 is the following Google Hangouts interview with the creator and artist behind HK’s most successful transmedia animation webseries. The video was conducted in Cantonese, English captions will be added soon. Meanwhile, English speaking readers will find a summary within the report (please refer to one of the download options below).

Report sample (excerpt):

“…Nevertheless, in the one month since Zombie Guillotines launched on Youtube, it has attracted over 85,000 views. Ironically, if each viewer paid a HK$60 ticket to see it (roughly the average Hong Kong movie ticket price), Zombie Guillotines would have already out-grossed The Guillotines’ Hong Kong box office’s gross (the film also did disappointingly in the Mainland Chinese box office). Even though the ending of the film teases future installments, the film’s creator tells Asian Screen that the team plans to follow a more traditional plan of securing foreign festival play for Zombie Guillotines rather than work on any additional installments.
As a microfilm, Zombie Guillotines is a bona-fide success. It captures a pop culture trend (zombie stories) and delivers a likeable microfilm that is actually funny, gleefully fun and generally well-made for its genre. In other words, the team has created a film that captures people’s attention and actually makes them want to keep watching in the future. …”

Download options:

GET THE FULL REPORT FOR FREE HERE:

1) direct PDF download – pay with a Tweet, Facebook or LinkedIn:   Download for free if you pay with a Tweet!

2) read it on Scribed:

Credits:

Report Lead: Diogo Martins, Kevin Ma
Supporting Analysts: Marco Sparmberg, Juergen Hoebarth

About HAEXAGON CONCEPTS:

We are a creative think tank and transmedia workshop based in Hong Kong. We create new forms of immersive experiences for the entertainment industry by means of new media, mobile technology and the internet. We build a client’s audience for socially interactive products that will further engage and amplify their users into faithful content advocators. While developing creative and high quality projects/entertainment franchises, Haexagon Concepts is implementing a common usage of Transmedia in Hong Kong and in the future, East Asia.

To learn more about working with Haexagon Concepts, any press inquiries or background information & references to this report, contact: concepts<at>haexagon<dot>org

Subscribe to our mailing list to receive future reports and news for free: http://eepurl.com/qku9b

The Asian Screen – The state of China & Hong Kong’s film industry and the emergence of Transmedia

Intro:

THE ASIAN SCREEN is Haexagon Concepts’ ongoing series of industry reports on the media and entertainment market in the Greater China and East Asian region. This first installment tackles the state of Hong Kong and China’s film industry, uses of traditional and alternative media and the emergence of Transmedia within both territories.

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Report sample (excerpt):

“…For example, Hong Kong director Derek Yee’s “The Great Magician”, a comedy that starred two of Hong Kong’s most popular male actors, was a major success in Mainland China, becoming the highest-grossing domestic film in the first half of 2012. Even with a Cantonese version featuring the voices of the two leads playing in cinemas, “The Great Magician” had a Mainland Chinese comedy style that did not appeal to Hong Kong audiences. Unlike “I Love Hong Kong 2012” and “All’s Well Ends Well 2012” – both star-studded comedies with Hong Kong stars and Cantonese humor released in the same time slot – “The Great Magician” will not be among one of the top ten grossing Chinese-language films in Hong Kong in 2012.

The Hong Kong film industry also got a shocking wake-up call in 2011 when Taiwanese coming-of-age romantic comedy “You Are the Apple of My Eye” beat box office records and became the highest-grossing Chinese-language film in Hong Kong history. Compared to films starring Hong Kong superstars like Stephen Chow, Jackie Chan, Chow Yun Fat, and Andy Lau that have sat on top of that list for the past two decades, “Apple” doesn’t have any recognizable stars, and the only true appeal the film had was writer-director-novelist Giddens (making his directorial debut) and a strong word-of-mouth among the youth audience. Suddenly, Hong Kong filmmakers realized that their films don’t necessarily need big stars and huge budgets to succeed…”

 

Download options:

The report is available as following download options:

1) pay with a Tweet or Facebook:

2) get it on your mobile device by scanning this QR code:

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3) read on Scribed:

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Credits:

Report Lead: Kevin Ma
Supporting Analysts: Diogo Martins, Marco Sparmberg, Juergen Hoebarth

About HAEXAGON CONCEPTS:

We are a creative think tank and transmedia workshop based in Hong Kong. We create new forms of immersive experiences for the entertainment industry by means of new media, mobile technology and the internet. We build a client’s audience for socially interactive products that will further engage and amplify their users into faithful content advocators. While developing creative and high quality projects/entertainment franchises, Haexagon Concepts is implementing a common usage of Transmedia in Hong Kong and in the future, East Asia.

To learn more about working with Haexagon Concepts, any press inquiries or background information & references to this report, contact: concepts<at>haexagon<dot>org

Subscribe to our mailing list to receive future reports and news for free: http://eepurl.com/qku9b