Online retailer YesAsia.com proudly sponsors the first ever Hong Kong Webfest, which runs from June 5 to 7, 2013. An Associated Project of the Consulate General of France and Alliance Française’s Le French May program, the Hong Kong Webfest 2013 aims to encourage local creators to produce content with transmedia tools and production models, continuing Hong Kong’s success as a creative hub.
In addition to providing informative panel discussions and project presentations by international industry experts about the world of transmedia and branded entertainment, the 2013 Hong Kong Webfest will also screen the latest web series from Hong Kong.
As the number one Internet source of Asian entertainment products for over a decade, YesAsia is dedicated to fostering fresh talents and encouraging creativity in Asian entertainment by sponsoring the first edition of this groundbreaking event. YesAsia is supporting the festival with a cash donation and offering discount coupons for the event attendees.
“We are truly proud to have the support of YesAsia for the very first Hong Kong Webfest,” says Festival Director Marco Sparmberg. “With their support, YesAsia is helping to shape the future of Asia’s entertainment industry.”
[Winners of the YesAsia coupons]
About the 2013 Hong Kong Webfest
The first event of its kind in Hong Kong, the Hong Kong Webfest aims to connect international and local brands with local content creators in order to discover new forms of how transmedia storytelling can be utilized for brand building and especially audience reach. The festival comprises of screenings, panel discussions and Google Hangout sessions featuring experts from France, Singapore and China. The festival is an Associated Project of the 2013 Le French May and is supported by the Los Angeles Webfest and the Marseilles Webfest.