HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia

First edition of the HK Webfest to launch during Le French May on June 5 with international conference and screenings.

HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May.

Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience. Local Hong Kong speakers are also represented during the conference day including Oonagh Chan (Head of Broadcasting Services HK Jockey Club)​, Maryann Hwee (Executive Director of FringeBacker), Charlie Toller (Director and founder BrandBeatAsia)​​ and many more​.

Another important topic at the event will be how new cross-platform dependent projects and their finance structures are disrupting the Television/Film Theater market, creating immensely popular franchises and creating multiple connection points (and long-tail revenue) with their avid viewers.

Taking place at the Hong Kong Polytechnic University (from the 5th of June to the 7th), the event provides a valuable forum for emerging talents from around the city, mainly focusing on new talents and innovative thinkers in the industry.

With such projects showcased like Guidestones (A HK financed Canadian production that has recently received the Emmy award for Best Digital Program), GwanGong VS Alien (an ICT and Freshwave award winner from Hong Kong) and a Heiward Mak microfilms special, attendees will have the opportunity to interact, discuss and critique the content present at the Webfest with the intent to further push the Hong Kong local creative industry into maintaining its stance as a media player in the global new media market.

Furthermore, for the first time in the city, this type of event will have its registration and ticketing system running through a NFC enabled platform, connected to the audience’s social media channels and helping the attendees in interacting with their channels and friends through local check-ins, event photos and branded lucky draws.

Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way.”

With support from Le French May, the Consulate general of France in Hong Kong and Macao, Alliance Française, Getty Images,,, RealLifeConnect and several Hong Kong Startups, the event aims to become a staple in the content and  entertainment calendar, striving for a local connected, interactive and expansive creative community with a global reach.

Register for a free NFC enabled festival pass here:






香港網絡節作為一個全球性活動,其他地點有洛杉磯、馬賽和及墨爾本。本屆香港網絡節有國際講者如Frederic Josue(Havas Media市場營銷總監)、Mourgan BOUCHET(Orange副總裁)、尼古拉•索林(M6網絡廣告總監)等。本地講者有陳王靜敏女士(香港賽馬會主管廣播事務部主管),Maryann Hwee(FringeBacker執行董事),Charlie Toller(BrandBeatAsia董事和創始人)等。




HK Webfest online:


Additional press links:



About Haexagon Concepts

Haexagon Concepts is Hong Kong’s first transmedia storytelling and project development workshop dedicated to create and implement new forms of digital, immersive and interactive story formats into the Asian entertainment market. We help brands, filmmakers and media producers to find new business models for their stories within the world of merging and emerging media. Building targeted audiences is as essential as equipping content creators with the right technology and distribution strategy in order to connect them to their audience base.

For more information about Haexagon Concepts, visit




About Le French May

Organized by the Consulate General of France in collaboration with the Alliance Française, and with the support of the Leisure and Cultural Services Department of Hong Kong, Le French May is one of the major art festivals in Hong Kong and Macau.

Dedicated to the promotion of the French arts and creativity, in order to facilitate the cultural exchanges between Hong Kong and France, Le French May is open to the general public for everyone’s enjoyment. The Festival has attracted over 3 millions of participants and spectators since its inception in 1993.

With more than 500 events, Le French May presents the widest choice of artistic disciplines, from visual arts to opera, classical and contemporary dance, music and theatre, as well as circus and cinema.

By developing Le French GourMay and Le French Fashion May, the Festival also invests the fields of fashion and culinary arts, and promotes new talented designers and chefs.

For more information about Le French May, visit








For HK Webfest

Queenie Wong (festival manager)

r1020, New Commerce Centre,

19 On Sum Street, Shatin, Hong Kong

Tel: (852) 90324468 / Fax: (852) 35680637


For Le French May

Anne-Sophie LEHEC

Audiovisual attaché

Consulate General of France in Hong Kong and Macau

25/F, Tower II, Admiralty Centre, 18 Harcourt Road, Central, Hong Kong

Tel: (852) 3752 9982 / Fax: (852) 3752 9908

3 thoughts on “HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia

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