— The monthly recap post will present you a summary of all our activities and projects during the past month as well as most relevant campaigns from film/ad/TV/web. —
september 11 – Diogo’s final two installments on his social network hiatus and analysis about the influence of Klout and transmedia:
september 11 – HC gets listed on the Hong Kong Design Directory: http://www.designdirectory.hk/profile/?d=2680
september 21 – Kevin joined the ?????? Talkonly web radio show and talked about transmedia in HK & China amongst other local topics. http://talkonly.net/ (episode 9-21)
september 29 – First batch of company t-shirts arrived as well as the first squatter-shirt.
EAST SCREEN WEST SCREEN shows this month:
– Project:Filmbox: Our short film Acid Run was selected as one of the 15 films to be included to Project: Filmbox’s final feature. Excerpts from Acid Run can be found in our new company showreel video.
– RealLifeConnect: We did a green screen studio shoot for a series of instruction videos on RealLifeConnect’s RFID check-in solutions. This is part of our ongoing media campaign work for RLC and their interactive solutions that link online and offline social networks.
– SQUATTERTOWN: We went out for a first location recce that resulted in a short concept teaser for a possible second season. Also, the project page was updated.
Transmedia campaign radar:
Major campaigns like LOOPER and DREDD 3D ended last month, rather unspectacular. We will post a follow-up analysis on the current state of transmedia campaigns for feature films and how most either fail or render insignificant on date of the film’s release by leaving out vast opportunities for interactive integration of the audience.
A rather promising campaign, however, is the new James Bond installment SKYFALL. A campaign that pushed single events throughout the past months. It’s not like that the biggest franchise in cinema history actually would need a special buzz or momentum to come out with the 3rd part of the new 007 trilogy that everyone is highly anticipating anyway. Especially since Bond celebrates his 50th birthday with a new BluRay releas
e and a series of events in London. However, since Bond’s story universe is the pure essence of a transmedia storytelling approach for decades now, it is always worth to watch what news the makers will bring to the table.
Highlight of the campaign so far was the James Bond escorts Her Majesty to the Olympic Games Opening Ceremony “stunt” that combined a video with a real world parachute jump from a helicopter.
Heineken just recently launched their “Crack the case” campaign on Facebook with a video app that embeds your photos into the video shown as well as a event page and a couple of standard sweepstake promotions. Hong Kong seems to be a major focus for Heineken’s campaign, especially offline, since the city will be one of the first territories to see the movie. This offline campaign sees promotion events in local bars as well as a green truck driving around town to provide free samples and more promotion material alongside lengmos dressed like the main actress.