Klout and Influence in a Transmedia Universe (Part 3)

Hi everyone, welcome back.

So, continuing…

First, let me state something that I might have missed before – Klout in HK has almost to no influence in the market… there are no local perks, no local events or even any advertising in the city, all my connection to the site and its influence over me/those I know, was by getting information on it and browsing through the internet, something that is the M.O. for most silicone (or there about) companies suffer from, in this part of the world (Asia, East Asia, China, Hong Kong – where we are based).

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A month had past. It was the 3rd of June. At this point, things started to become complicated.

As we had just shot a short-film a few months back (Haexagon), we were needing @ HC to start pushing it online in our common social network channels. Having a different social/transmedia tactic than the previous product we had done at the company (Squattertown), the film wasn’t to be shown online, like most of what we do… it was to be teased with several types of videos (making of, deleted scenes, imaginative teasers and trailers, tests, sfx videos, pictures, events) until the film started being shown at local/international film festivals, to then, at a later date, us starting to figure/test out which monetizable, distribution channels might be interesting to pursue in the local market.
But… rather than being able to push those videos on my stream, I had to do it through the company Facebook page (HC) and that’s where some of the interesting differences between being a lurker, an active user and a Facebook page maintainer began appearing (at this stage there was no possible differentiation between me as a user and administrator at the page, something that since then has been changed on Facebook).

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My strategy (if it can be called that) on my network of most influence (Facebook personal page) has always been – since I watch, read, go through so much virtual information every day, I should post only the best/most interesting videos/texts/pictures, I’d find through my morning rituals (a 2/3 hour “browse” through my immensity of bookmarks, favorite sites, rss feeds, twitter feeds and Facebook/Google+ walls) – this tactic was also to maintain at least a following that when I’d post my personal/professional projects, they’d be interested in watching them since I’d have been curating my channel for a while. 

This of course, had to change drastically on my influence over the page (Haexagon Concepts Page, not my own), having to be more contained and cautious over what was divulged, advertised or pushed through HC. At first it was extremely complicated because as an impulse, the moment I’d see a good vid/text/whatever, I’d immediately go towards the share/like buttons that are readily available in most sites and having my face “covered” I couldn’t do anything… most content being completely different from what should be posted on our company page, this of course created a lul in my attitude. But, after a while, I learned to contain (relax rather), over what should be pushed online, having more fun over what was readily available through my sources and seeing how they’d become available on my personal streams, trying to figure out how/who/when/for what they’d appear online.

I digress…

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Let’s get back to the results:

So…. 1 month had passed:
What was I still you may ask? A Specialist… no change there. I was still Focused andConsistent.

Still, I got 1 new topic:

8 Topics – Photography, iPhone, Macau, YouTube, Hong Kong, Films, Entertainment, Cannes

Apparently I became rather influential on Cannes (funny as the only thing I’ve ever posted on Cannes was that a Portuguese kid had won a short film award there a few years back… and it wasn’t even at Cannes… it was at Cannes Lion)

Thee expected, of course, started happening (mathematics is of course, rather predictable and converting human interactions/actions into algorithms, like in every social/natural science makes us humans and what we do, mere variables in vast calculations… don’t know if I should be fascinated by this… or like with everything that can be manipulated according to “higher callings” – weary…)

On the 90 day analysis (so between my last postdate and this one) I had reached a peak of 57 on the 10th of May – almost a week where I’d been radio silent coincidentally. My score at the time of analysis was at 53.14.

In Twitter I had 7 Retweets, 64 Mentions, had lost 2 Followers – now 79, but had kept my Following the same – 353.

On Facebook the numbers started becoming weird (or rather, very variable). I had 260 Comments (down from 265, which means that for a 1 month period where I was inactive, in the 90 day counting system at Klout, I had only commented 5 times less…. like I said… weird…). I had 613 Likes (lol) and had received 50 Wall posts, 6 down from the previous month and in the 90 day stretch this would make, in my rather un-mathematical observation, rather similar between being active and inactive.

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If you’ve noticed a pattern, yes… my thinking of the 90 days of inactivity is intimately connected with the 90 days it takes the Klout computers to assert their calculations. 

By this point Klout also started integrating Google+ and Linkedin in their calculations but they only started presenting my results from my Google+ account.

During my first month of inactivity, I had 1 +1s, 0 comments and 2 reshares. Rather pointless statistically but we’ll continue this further down the next posts.

At this point in time, my true reach – reached the enormous hights of 1284 @ 11/05 but had gone down to a still rather flattering – 895 people reached.

My Amplification reduced drastically to 32 and my Network Impact was 42 (having had a Highest point @ 48.33).

So a little dip in my stats, but nothing to worry (or even to almost note about)

My Klout friends for which I had any influence, just like me, also slowly started to dip down so… I just gave my dip to a “general inactivity” on the networks I use.

Their numbers:

People I Influence – Marco Sparmberg – 52 (Down from previous momth)

Mariana Silva – 47

Alexandra Ferreira – 43 (New user so for now, irrelevant)

Rui Abreu – 40

Jenson Cheung – 22 (I stopped being influential to him, so his score was the same)

Huang Jianhong – 14 (Another New user so for now, irrelevant as well)

First take back from my analysis… it’s not just how I’m affected by my inactivity in my network… it’s how it affects everyone around me (rather egotistical I know…).

Those who influenced me also started to change (although slightly)

Influences –  The Hollywood Reporter 75 (Rather predictably, stopped being influential to me)

Casey Lau 64 (Down)

Juergen 60

Andrew Leyden 57 (Down)

James Marsh 56 (Stopped being influential)

Kevin Ma 48 (A new addition)

Marco Sparmberg 52 (Down)

Angelo Costadimas 51 (A new influence)

Paul Fox 40 (Down)

Sean Tierney 38 (And another New influence… funny how they became it, only after I became innactive… hmm…)

So… first conclusions for the first month of lurking through the internet social circles:

There was in fact a dip, but it was either insignificant, or unnoticeable in accordance to what almost everyone else suffered in my network.

My reach is decreasing and therefore, certain “channels” of communication between me and my network are closing.

Lastly, some of my online habits had to be adapted/changed drastically so… at least for the first month of tests, I’d consider it a success.

Other than these 3 points… no big achievements:

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Join us next week for month 2 of this “odyssey”.

Part 1

Part 2

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