M. Night Shyamalan’s new film started off its campaign two days ago. So far, there is the web page http://www.afterearth.com/ that offers a so called “prequel teaser” that is basically a zooming animation across a fictional (maybe soon real) Facebook timeline explaining a bit of background plot to the already known film synopsis. The teaser also holds 9 interactive positions where the viewer can stop the video and read more about the events.
It appears the trailer should funnel viewers to that particular timeline https://www.facebook.com/AfterEarth
This is quite a promising start. Imagine what kind of potential the story universe could hold in terms of expanding into a transmedia approach. Imagine every single timeline entry shown in the teaser could be a single branch of additional storytelling. And the fact that this teaser is called “prequel” is even more thrilling.
…updates along the way (maybe) soon.