After Earth (2013) campaign start

M. Night Shyamalan’s new film started off its campaign two days ago. So far, there is the web page http://www.afterearth.com/ that offers a so called “prequel teaser” that is basically a zooming animation across a fictional (maybe soon real) Facebook timeline explaining a bit of background plot to the already known film synopsis. The teaser also holds 9 interactive positions where the viewer can stop the video and read more about the events.

It appears the trailer should funnel viewers to that particular timeline https://www.facebook.com/AfterEarth

This is quite a promising start. Imagine what kind of potential the story universe could hold in terms of expanding into a transmedia approach. Imagine every single timeline entry shown in the teaser could be a single branch of additional storytelling. And the fact that this teaser is called “prequel” is even more thrilling.

…updates along the way (maybe) soon.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s