HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia

First edition of the HK Webfest to launch during Le French May on June 5 with international conference and screenings.

HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May.

Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience. Local Hong Kong speakers are also represented during the conference day including Oonagh Chan (Head of Broadcasting Services HK Jockey Club)​, Maryann Hwee (Executive Director of FringeBacker), Charlie Toller (Director and founder BrandBeatAsia)​​ and many more​.

Another important topic at the event will be how new cross-platform dependent projects and their finance structures are disrupting the Television/Film Theater market, creating immensely popular franchises and creating multiple connection points (and long-tail revenue) with their avid viewers.

Taking place at the Hong Kong Polytechnic University (from the 5th of June to the 7th), the event provides a valuable forum for emerging talents from around the city, mainly focusing on new talents and innovative thinkers in the industry.

With such projects showcased like Guidestones (A HK financed Canadian production that has recently received the Emmy award for Best Digital Program), GwanGong VS Alien (an ICT and Freshwave award winner from Hong Kong) and a Heiward Mak microfilms special, attendees will have the opportunity to interact, discuss and critique the content present at the Webfest with the intent to further push the Hong Kong local creative industry into maintaining its stance as a media player in the global new media market.

Furthermore, for the first time in the city, this type of event will have its registration and ticketing system running through a NFC enabled platform, connected to the audience’s social media channels and helping the attendees in interacting with their channels and friends through local check-ins, event photos and branded lucky draws.

Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way.”

With support from Le French May, the Consulate general of France in Hong Kong and Macao, Alliance Française, Getty Images, Yesasia.com, Alive.cn, RealLifeConnect and several Hong Kong Startups, the event aims to become a staple in the content and  entertainment calendar, striving for a local connected, interactive and expansive creative community with a global reach.

Register for a free NFC enabled festival pass here:  http://reallifeconnect.com/event130/reg

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首屆香港網絡節會在「法國五月」期間舉行(6月5日至7日),會與法國五月其他活動一齊放送。

香港網絡節2013將聚焦本土及國際的跨媒體平台發展,關注新興媒體的視覺語言及傳播方式,同時探討隨之而生的新型國際資金合作模式。大會邀請業界的專業人士作為評委,鼓勵香港本土的創作人充分展示創意,提供創作及製作適合於跨媒體發行作品的機會,以延續香港“創意之都”的神話。

尋求新媒體體裁及跨平台傳播方式,已經成為世界各傳媒領域的製作人,投資人及管理高層等高端人士的共同大目標。作為亞洲的國際級城市,香港勢必緊貼時

代尖端,大力發展新興的媒體體裁及平台,包括網絡短片,跨媒體作品,娛樂式軟性宣傳片及植入廣告,以及網絡連續劇等。

香港網絡節作為一個全球性活動,其他地點有洛杉磯、馬賽和及墨爾本。本屆香港網絡節有國際講者如Frederic Josue(Havas Media市場營銷總監)、Mourgan BOUCHET(Orange副總裁)、尼古拉•索林(M6網絡廣告總監)等。本地講者有陳王靜敏女士(香港賽馬會主管廣播事務部主管),Maryann Hwee(FringeBacker執行董事),Charlie Toller(BrandBeatAsia董事和創始人)等。

會議中會提出並討論未來的娛樂行業方面可以做什麼樣的技術和新的商業模式的方式等。內容製作者開發的故事及如何連接全球觀眾。另外一個重要議題將是新媒體的跨平台相關項目如何影響現有電視/電影影院市場結構。

如出席,請到http://reallifeconnect.com/event130/reg登記

 

HK Webfest online:

Downloads:

Additional press links:

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About Haexagon Concepts

Haexagon Concepts is Hong Kong’s first transmedia storytelling and project development workshop dedicated to create and implement new forms of digital, immersive and interactive story formats into the Asian entertainment market. We help brands, filmmakers and media producers to find new business models for their stories within the world of merging and emerging media. Building targeted audiences is as essential as equipping content creators with the right technology and distribution strategy in order to connect them to their audience base.

For more information about Haexagon Concepts, visit http://haexagon.org

關於Haexagon概念

Haexagon概念是香港首個跨媒體講故事和項目發展研討會,致力於建立和實施新形式的數字化,身臨其境,進入亞洲娛樂市場的互動故事格式。我們幫助尋找新的商業模式,他們的故事在世界的合併和新興媒體的品牌,電影工作者和媒體生產者。建設目標受眾是必要的,因為裝備用正確的技術和分銷策略的內容創作​​者,為了將它們連接到他們的觀眾群。

如需更多信息有關Haexagon概念,請訪問http://haexagon.org

About Le French May

Organized by the Consulate General of France in collaboration with the Alliance Française, and with the support of the Leisure and Cultural Services Department of Hong Kong, Le French May is one of the major art festivals in Hong Kong and Macau.

Dedicated to the promotion of the French arts and creativity, in order to facilitate the cultural exchanges between Hong Kong and France, Le French May is open to the general public for everyone’s enjoyment. The Festival has attracted over 3 millions of participants and spectators since its inception in 1993.

With more than 500 events, Le French May presents the widest choice of artistic disciplines, from visual arts to opera, classical and contemporary dance, music and theatre, as well as circus and cinema.

By developing Le French GourMay and Le French Fashion May, the Festival also invests the fields of fashion and culinary arts, and promotes new talented designers and chefs.

For more information about Le French May, visit http://www.frenchmay.com

關於法國五月

法國五月是由法國駐香港總領事館與法語聯盟合作,並與香港康樂及文化事務署的支持下,舉辦的主要在香港及澳門藝術節之一。

法國五月,致力於推動法國藝術和創造力,以促進香港與法國之間的文化交流,是大家享受向公眾開放的。自1993年成立以來,藝術節已吸引了超過3百萬的參與者和觀眾。

隨著超過500個事件,法國五月提出的藝術學科最廣泛的選擇,從視覺藝術,歌劇,古典和現代舞蹈,音樂和戲劇,以及馬戲團和電影院。

通過開發法國五月美食節和法國時裝五月,藝術節還投資領域的時尚和烹飪藝術,並促進新的有才華的設計師和廚師。

關於法國五月欲了解更多信息,請訪問http://www.frenchmay.com

Contacts:

For HK Webfest

Queenie Wong (festival manager)

r1020, New Commerce Centre,

19 On Sum Street, Shatin, Hong Kong

hkwf@haexagon.org

Tel: (852) 90324468 / Fax: (852) 35680637

 

For Le French May

Anne-Sophie LEHEC

Audiovisual attaché

Consulate General of France in Hong Kong and Macau

25/F, Tower II, Admiralty Centre, 18 Harcourt Road, Central, Hong Kong

Tel: (852) 3752 9982 / Fax: (852) 3752 9908

enquiry@frenchmay.com

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3 thoughts on “HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia

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